Get That Steel Outta Here!

Remember what it means to be a contrarian investor.

It doesn’t mean doing the opposite of other investors.

It means spotting a potential investing opportunity and buying before the masses.

When doing so, you’re a contrarian because you’re investing in a stock that most others would rather avoid.

A great example of being a contrarian investor is a story we’ve followed since the middle of last year. Only now is the mainstream starting to take note…

When most people think of technology they think of computers, wireless devices, or the internet.

What they don’t think of is the car industry.

And yet right now, quietly, one of the most interesting and exciting battles in new technology is taking place in car plants around the world.

But it doesn’t have anything to do with the in-car entertainment system. Nor is it to do with automated parking, or GPS navigation.

This has everything to do with weight…or rather, how to lose weight.

Get that steel outta here!

It’s a simple fact that the heavier the car, the more fuel it will use compared to a similar but lighter car.

For decades car firms didn’t really worry about the weight of cars, especially in the US, where petrol was so cheap.

The size of a car was a status symbol…a sign of prestige.

But in recent years things have changed. The oil price, and therefore the petrol price, has skyrocketed. Not to mention that people are more conscious about fuel efficiency, pollution, and other impacts on the environment.

You can see how that has played out. Even in the US, where apart from the big pick-up trucks, sedans are smaller — on average — than they were 20 years ago.

Read the rest of this article at Money Morning